phun:Segment leaf node


URI

https://ontology.phunware.com/1.0/Segment

Label

Segment

Description

An audience segment

Usage

Instances of phun:Segment can have the following properties:

PROPERTYTYPEDESCRIPTIONRANGE
From class phun:Segment
phun:activationIdType owl:DatatypeProperty The currency of activation IDs xsd:string
phun:audienceExpansion owl:DatatypeProperty Was look-alike modeling used to include 'similar' IDs? xsd:string
phun:audiencePrecisionLevel owl:DatatypeProperty The level of granularity for audience composition xsd:string
phun:audienceRefreshCadence owl:DatatypeProperty The frequency of how often the audience segment is updated (cadence of audience refresh) xsd:string
phun:crossDeviceExpansion owl:DatatypeProperty Was the audience expanded to include affiliated devices and IDs before the data was matched to a digital identifier? xsd:string
phun:dataInclusionMethod owl:DatatypeProperty Description of data seller's relationship to the audience attribute / information being sold xsd:string
phun:dataProviderContact owl:DatatypeProperty Email address where the data provider can field inquiries about the segment xsd:string
phun:dataProviderName owl:DatatypeProperty Name of the business entity selling the data xsd:string
phun:dataSourceDescription owl:DatatypeProperty A summary that describes the raw data used to create the audience segment xsd:string
phun:dataSources owl:DatatypeProperty Origin of the raw data used to compile the audience segment xsd:string
phun:iabSegmentId owl:DatatypeProperty The unique ID for the segment as defined by IAB Audience Taxonomy 1.0 xsd:string
phun:iabSegmentName owl:DatatypeProperty Declaration of the most accurate standardized name as selected from IAB Audience Taxonomy xsd:string
phun:isSegmentActive owl:DatatypeProperty Signifies if the segment is active and commissioned for use xsd:boolean
phun:privacyPolicy owl:DatatypeProperty Hyperlink to the data seller’s privacy policy xsd:string
phun:segmentDescription owl:DatatypeProperty A description of the audience segment characteristics xsd:string
phun:segmentDisplayIndex owl:DatatypeProperty A whole number indicating the display order of the segment relative to the other segments at the same level in the segment taxonomy xsd:positiveInteger
phun:segmentName owl:DatatypeProperty The name of the audience segment xsd:string
phun:segmentType owl:DatatypeProperty Identifies the category that the segment belongs to such as Demographic, Interest, Purchase Intent and Geographic xsd:string
phun:segmentationCriteria owl:DatatypeProperty Description of the rules applied by the data seller that govern inclusion of data points into the online audience segment xsd:string
phun:sourceLookbackWindow owl:DatatypeProperty Period in the past that a qualifying event can occur for inclusion in audience xsd:string
From class owl:Thing
phun:associatedWith owl:ObjectProperty The relation between a Brand and Media (banner/video etc corresponding to a specific campaign id); also between Org and Media - The relation between a MobileApplication and a Segment - The relation between Org and MobileApplication - The media summary is associated with the entities MobileDevice/MobileApplication/GeoHash/Media - The relation between a Place and a Brand owl:Thing
phun:belongsTo owl:ObjectProperty The relation showing that a MobileDevice belongs to a segment in taxonomy_segments or to a CustomSegment owl:Thing
phun:deliveredBy owl:ObjectProperty The relation between a MediaChannel (such as Phunware DSP/Beeswax DSP etc) and Media (banner/video etc corresponding to a specific campaign id) owl:Thing
phun:from owl:ObjectProperty The relation between a domain node and an intermediate node owl:Thing
phun:holdsAccount owl:ObjectProperty The relationship between a person and an account (an example of an account is the PhunCoinWallet account) owl:Thing
phun:isConnectedTo owl:ObjectProperty The link between a mobile device and a WiFi Access Point. owl:Thing
phun:isInstalledOn owl:ObjectProperty The link between a mobile device and mobile application based on actual usage. - The link between a wifiAccessPoint and a Place. owl:Thing
phun:isSeenInCongressionalDistrict owl:ObjectProperty The relation showing that a mobile device was active in a CongressionalDistrict. owl:Thing
phun:isSeenInPostalCode owl:ObjectProperty The relation showing that a mobile device was active in a PostalCode. owl:Thing
phun:isSeenInState owl:ObjectProperty The relation showing that a mobile device was active in a State. owl:Thing
phun:isSeenInZone owl:ObjectProperty The relation showing that a mobile device was active in a WiFi Zone. owl:Thing
phun:knowsLanguage owl:ObjectProperty The link between a person and the language known by that person. owl:Thing
phun:languageSetTo owl:ObjectProperty The link between a mobile device and its language setting. owl:Thing
phun:residesAt owl:ObjectProperty A Household resides at a physical Residence at a given point in time. This is temporal as the "Household" may move to another Residence. owl:Thing
phun:to owl:ObjectProperty The relation between an intermediate node and a range node owl:Thing
schema:containedInPlace owl:ObjectProperty The spatial relation between a GeoHash node and a City node or between a GeoHash node and a Place node. - The relation between a Place and another Place; The relation between a Place and a City - The relation between a PostalCode and Country) - The spatial relation between a State node and a CongressionalDistrict node. - The relation between a Zone and a Place - The spatial relation between State and Country. - The spatial relation between a State node and a City node. - The relation between a Residence and a City or PostalCode owl:Thing
schema:memberOf owl:ObjectProperty The link between a person and household. owl:Thing
schema:owns owl:ObjectProperty The ownership link between a mobile device and a person owl:Thing

Implementation

@prefix dc: <http://purl.org/dc/elements/1.1/> .
@prefix foaf: <http://xmlns.com/foaf/0.1/> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix phun: <https://ontology.phunware.com/1.0/> .
@prefix rdf: <http://www.w3.org/1999/02/22-rdf-syntax-ns#> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix schema: <http://schema.org/> .
@prefix sh: <http://www.w3.org/ns/shacl#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix vann: <http://purl.org/vocab/vann/> .
@prefix void: <http://rdfs.org/ns/void#> .
@prefix xml: <http://www.w3.org/XML/1998/namespace> .
@prefix xsd: <http://www.w3.org/2001/XMLSchema#> .

phun:Segment a skos:Concept ;
    rdfs:comment "An audience segment" ;
    skos:prefLabel "Segment" .