https://ontology.phunware.com/1.0/Segment
Instances of phun:Segment can have the following properties:
| PROPERTY | TYPE | DESCRIPTION | RANGE |
|---|---|---|---|
| From class phun:Segment | |||
| phun:activationIdType | owl:DatatypeProperty | The currency of activation IDs | xsd:string |
| phun:audienceExpansion | owl:DatatypeProperty | Was look-alike modeling used to include 'similar' IDs? | xsd:string |
| phun:audiencePrecisionLevel | owl:DatatypeProperty | The level of granularity for audience composition | xsd:string |
| phun:audienceRefreshCadence | owl:DatatypeProperty | The frequency of how often the audience segment is updated (cadence of audience refresh) | xsd:string |
| phun:crossDeviceExpansion | owl:DatatypeProperty | Was the audience expanded to include affiliated devices and IDs before the data was matched to a digital identifier? | xsd:string |
| phun:dataInclusionMethod | owl:DatatypeProperty | Description of data seller's relationship to the audience attribute / information being sold | xsd:string |
| phun:dataProviderContact | owl:DatatypeProperty | Email address where the data provider can field inquiries about the segment | xsd:string |
| phun:dataProviderName | owl:DatatypeProperty | Name of the business entity selling the data | xsd:string |
| phun:dataSourceDescription | owl:DatatypeProperty | A summary that describes the raw data used to create the audience segment | xsd:string |
| phun:dataSources | owl:DatatypeProperty | Origin of the raw data used to compile the audience segment | xsd:string |
| phun:iabSegmentId | owl:DatatypeProperty | The unique ID for the segment as defined by IAB Audience Taxonomy 1.0 | xsd:string |
| phun:iabSegmentName | owl:DatatypeProperty | Declaration of the most accurate standardized name as selected from IAB Audience Taxonomy | xsd:string |
| phun:isSegmentActive | owl:DatatypeProperty | Signifies if the segment is active and commissioned for use | xsd:boolean |
| phun:privacyPolicy | owl:DatatypeProperty | Hyperlink to the data seller’s privacy policy | xsd:string |
| phun:segmentDescription | owl:DatatypeProperty | A description of the audience segment characteristics | xsd:string |
| phun:segmentDisplayIndex | owl:DatatypeProperty | A whole number indicating the display order of the segment relative to the other segments at the same level in the segment taxonomy | xsd:positiveInteger |
| phun:segmentName | owl:DatatypeProperty | The name of the audience segment | xsd:string |
| phun:segmentType | owl:DatatypeProperty | Identifies the category that the segment belongs to such as Demographic, Interest, Purchase Intent and Geographic | xsd:string |
| phun:segmentationCriteria | owl:DatatypeProperty | Description of the rules applied by the data seller that govern inclusion of data points into the online audience segment | xsd:string |
| phun:sourceLookbackWindow | owl:DatatypeProperty | Period in the past that a qualifying event can occur for inclusion in audience | xsd:string |
| From class owl:Thing | |||
| phun:associatedWith | owl:ObjectProperty | The relation between a Brand and Media (banner/video etc corresponding to a specific campaign id); also between Org and Media - The relation between a MobileApplication and a Segment - The relation between Org and MobileApplication - The media summary is associated with the entities MobileDevice/MobileApplication/GeoHash/Media - The relation between a Place and a Brand | owl:Thing |
| phun:belongsTo | owl:ObjectProperty | The relation showing that a MobileDevice belongs to a segment in taxonomy_segments or to a CustomSegment | owl:Thing |
| phun:deliveredBy | owl:ObjectProperty | The relation between a MediaChannel (such as Phunware DSP/Beeswax DSP etc) and Media (banner/video etc corresponding to a specific campaign id) | owl:Thing |
| phun:from | owl:ObjectProperty | The relation between a domain node and an intermediate node | owl:Thing |
| phun:holdsAccount | owl:ObjectProperty | The relationship between a person and an account (an example of an account is the PhunCoinWallet account) | owl:Thing |
| phun:isConnectedTo | owl:ObjectProperty | The link between a mobile device and a WiFi Access Point. | owl:Thing |
| phun:isInstalledOn | owl:ObjectProperty | The link between a mobile device and mobile application based on actual usage. - The link between a wifiAccessPoint and a Place. | owl:Thing |
| phun:isSeenInCongressionalDistrict | owl:ObjectProperty | The relation showing that a mobile device was active in a CongressionalDistrict. | owl:Thing |
| phun:isSeenInPostalCode | owl:ObjectProperty | The relation showing that a mobile device was active in a PostalCode. | owl:Thing |
| phun:isSeenInState | owl:ObjectProperty | The relation showing that a mobile device was active in a State. | owl:Thing |
| phun:isSeenInZone | owl:ObjectProperty | The relation showing that a mobile device was active in a WiFi Zone. | owl:Thing |
| phun:knowsLanguage | owl:ObjectProperty | The link between a person and the language known by that person. | owl:Thing |
| phun:languageSetTo | owl:ObjectProperty | The link between a mobile device and its language setting. | owl:Thing |
| phun:residesAt | owl:ObjectProperty | A Household resides at a physical Residence at a given point in time. This is temporal as the "Household" may move to another Residence. | owl:Thing |
| phun:to | owl:ObjectProperty | The relation between an intermediate node and a range node | owl:Thing |
| schema:containedInPlace | owl:ObjectProperty | The spatial relation between a GeoHash node and a City node or between a GeoHash node and a Place node. - The relation between a Place and another Place; The relation between a Place and a City - The relation between a PostalCode and Country) - The spatial relation between a State node and a CongressionalDistrict node. - The relation between a Zone and a Place - The spatial relation between State and Country. - The spatial relation between a State node and a City node. - The relation between a Residence and a City or PostalCode | owl:Thing |
| schema:memberOf | owl:ObjectProperty | The link between a person and household. | owl:Thing |
| schema:owns | owl:ObjectProperty | The ownership link between a mobile device and a person | owl:Thing |
@prefix dc: <http://purl.org/dc/elements/1.1/> .
@prefix foaf: <http://xmlns.com/foaf/0.1/> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix phun: <https://ontology.phunware.com/1.0/> .
@prefix rdf: <http://www.w3.org/1999/02/22-rdf-syntax-ns#> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix schema: <http://schema.org/> .
@prefix sh: <http://www.w3.org/ns/shacl#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix vann: <http://purl.org/vocab/vann/> .
@prefix void: <http://rdfs.org/ns/void#> .
@prefix xml: <http://www.w3.org/XML/1998/namespace> .
@prefix xsd: <http://www.w3.org/2001/XMLSchema#> .
phun:Segment a skos:Concept ;
rdfs:comment "An audience segment" ;
skos:prefLabel "Segment" .