phun:Brand leaf node


URI

https://ontology.phunware.com/1.0/Brand

Label

Brand

Description

Brand is a name used by an organization or business person for labeling a product, product group, or similar

Superclasses (1)

Usage

Instances of phun:Brand can have the following properties:

PROPERTYTYPEDESCRIPTIONRANGE
From class phun:Brand
schema:name owl:DatatypeProperty The name of the Zone in a Venue. - The name of the brand. - Name of the venue - The string containing the geohash of the GeoHash node. - The string containing the ISO 639 name of the language - The name of the custom segment. - The string containing the name of the Country node. The name is the English short name (in Title Case), officially used by the ISO 3166 Maintenance Agency (ISO 3166/MA) corresponding to the ISO 3166-1 alpha-2 code - The name of the WiFiAccessPoint. - The name of the mobile application. - The name of the media channel. - The string containing the name of the City node. - The string containing the name of the State node. - The name of the organization. - The string containing the name of the state (2 char) followed by a space and the CongressionalDistrict code (e.g. 'TX CD02'). xsd:string
phun:id owl:DatatypeProperty The ID of the organization - The string containing the id of the Language node. The id is of the form 'Language_2-char-code (ISO-639-1)', e.g., Language_en for English - The ID of the brand - The ID (e.g., "PW_Zone_12:34:mg:23") for the zone - The ID (e.g., "MC_Phunware DSP") for the media channel - The string containing the id of the Country node. The id is the ISO 3166-1 alpha-2 code - The ID of the custom segment - The string containing the id of the City node. The id is a concatenation: CityName_StateName_CountryName(2CharCode) - The string containing the id of the CongressionalDistrict node. The id is a concatenation: CongressionalDistrictName_StateName_CountryName(2CharCode) - The string containing the id of the State node. The id is a concatenation: StateName_CountryNmae(2CharCode) - The id of the postal code (postalcode_2charCountryCode). - The ID (e.g., "PW_WifiAccessPoint_12:34:mg:23") for the wifi access point - The ID for the MediaSummary xsd:string
phun:naicsCode owl:DatatypeProperty 6-digit NAICS code describing the business. xsd:string
From class owl:Thing
phun:associatedWith owl:ObjectProperty The relation between Org and MobileApplication - The media summary is associated with the entities MobileDevice/MobileApplication/GeoHash/Media - The relation between a Venue and a Brand - The relation between a MobileApplication and a Segment - The relation between a Brand and Media (banner/video etc corresponding to a specific campaign id); also between Org and Media owl:Thing
phun:belongsTo owl:ObjectProperty The relation showing that a MobileDevice belongs to a segment in taxonomy_segments or to a CustomSegment owl:Thing
phun:deliveredBy owl:ObjectProperty The relation between a MediaChannel (such as Phunware DSP/Beeswax DSP etc) and Media (banner/video etc corresponding to a specific campaign id) owl:Thing
phun:from owl:ObjectProperty The relation between a domain node and an intermediate node owl:Thing
phun:holdsAccount owl:ObjectProperty The relationship between a person and an account (an example of an account is the PhunCoinWallet account) owl:Thing
phun:isConnectedTo owl:ObjectProperty The link between a mobile device and a WiFi Access Point. owl:Thing
phun:isInstalledOn owl:ObjectProperty The link between a mobile device and mobile application based on actual usage. - The link between a wifiAccessPoint and a Venue (Venue). owl:Thing
phun:isSeenInCongressionalDistrict owl:ObjectProperty The relation showing that a mobile device was active in a CongressionalDistrict. owl:Thing
phun:isSeenInPostalCode owl:ObjectProperty The relation showing that a mobile device was active in a PostalCode. owl:Thing
phun:isSeenInState owl:ObjectProperty The relation showing that a mobile device was active in a State. owl:Thing
phun:isSeenInZone owl:ObjectProperty The relation showing that a mobile device was active in a WiFi Zone. owl:Thing
phun:knowsLanguage owl:ObjectProperty The link between a person and the language known by that person. owl:Thing
phun:languageSetTo owl:ObjectProperty The link between a mobile device and its language setting. owl:Thing
phun:residesAt owl:ObjectProperty A Household resides at a physical Residence at a given point in time. This is temporal as the "Household" may move to another Residence. owl:Thing
phun:to owl:ObjectProperty The relation between an intermediate node and a range node owl:Thing
schema:containedInPlace owl:ObjectProperty The spatial relation between a GeoHash node and a City node or between a GeoHash node and a Venue node. - The relation between a PostalCode and Country) - The spatial relation between a State node and a CongressionalDistrict node. - The spatial relation between State and Country. - The relation between a GeoHash and a Venue (GeoHash-containedInPlace->Venue); also the relation between a Venue and another Venue - The spatial relation between a State node and a City node. - The relation between a Residence and a City or PostalCode - The relation between a Zone and a Venue owl:Thing
schema:memberOf owl:ObjectProperty The link between a person and household. owl:Thing
schema:owns owl:ObjectProperty The ownership link between a mobile device and a person owl:Thing

Implementation

@prefix dc: <http://purl.org/dc/elements/1.1/> .
@prefix foaf: <http://xmlns.com/foaf/0.1/> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix phun: <https://ontology.phunware.com/1.0/> .
@prefix rdf: <http://www.w3.org/1999/02/22-rdf-syntax-ns#> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix schema: <http://schema.org/> .
@prefix sh: <http://www.w3.org/ns/shacl#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix vann: <http://purl.org/vocab/vann/> .
@prefix void: <http://rdfs.org/ns/void#> .
@prefix xml: <http://www.w3.org/XML/1998/namespace> .
@prefix xsd: <http://www.w3.org/2001/XMLSchema#> .

phun:Brand a owl:Class ;
    rdfs:label "Brand" ;
    rdfs:comment "Brand is a name used by an organization or business person for labeling a product, product group, or similar" ;
    rdfs:isDefinedBy phun: ;
    rdfs:subClassOf schema:Brand .